High-quality content is generally well-researched, up to date, and provides unique insights. Having a few toxic backlinks isn’t necessarily alarming, and it’s almost inevitable as your site grows. What does matter is the ratio between good and toxic links in your profile—you want the vast majority to be high-quality links.
- So take your time to plan out your navigation elements carefully.
- Want to know how an SEO audit keeps you ahead of competitors and how to perform a complete SEO audit?
- Still—whenever possible, you should make sure all your pages are as optimized as possible for keywords that will help them show up in organic search.
- It should help determine what a successful SEO campaign would look like for the current website and outline the scope of the resources needed.
- Since 2004, OuterBox has provided professional SEO audit services to hundreds of businesses across the country.
signs your business needs an SEO audit
This involves targeting specific markets and increasing visibility in local searches. Google is smart enough to know whether or not you’re intentionally and maliciously duplicating content on your site to clog the SERP with your site’s URLs. A more likely scenario, if you have duplicate content, is that it’s happening unintentionally. Given the above section on types of SEO audits, we’ve compiled a checklist for a pretty well-rounded SEO audit that incorporates technical, off-page, and on-page SEO. Generally speaking, to perform and SEO audit, you need a good checklist and proper SEO tools. That means maximizing your visibility in the search results of Google and other search engines is essential.
Check your metadata
In addition, you should include a related content section on your pages to encourage further reading. Crawling your site is easy; simply download and install Screaming Frog. Once the scan is complete, export the data into a CSV file for further sorting and prioritization.
It’s a great diagnostic tool that can tell us how your SEO efforts are working – and whether there are any immediate areas of concern. Google Analytics is a free tool that is one of the best available for tracking your website’s performance. Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall. Our backlink audit and SEO site search analysis is conducted with our own site audit tool as well as numerous third-party SEO tools. Page loading speed is a major ranking factor, it also significantly affects user experience, especially on mobile.
Running this SEO audit gives you three things to take action on to improve SEO. We found that AI Overviews SERPs trigger 849% more features snippets, vs. non-AI Overview SERPs. If you’re a WordPress user, you can automate this process with our free SEO plugin.
Of course, more advanced issues may need further investigation that involves other tools, SEO Anomaly such as Google Search Console. But our audit tool does a great job at highlighting key issues, especially for beginner SEOs. Unless you have a very small, simple business site that was perfectly built by an expert SEO, you’re likely going to run into some technical issues along the way. An audit will check if a site is optimized properly for the various search engines, including Google, Bing, Yahoo, etc.